CASE STUDY: WEEK FIVE AND SIX

Watching Fashion Week happen and using it to my advantage has made me want to pursue a career in fashion again. I used to think that the only was I could work in Fashion and Events was to be a Fashion Marketeer however, after researching more, going to fashion week and watching 'Sex and the City', I have discovered the job title; Fashion Show Producer, that's what I want to do.

I think I asked the wrong people to fill out my questionnaires in Paris. I was confident as far (as my own confidence goes) in asking the right amount of people but they were easy to ask. I should have asked more people who had dressed up and prepared for the event. Because of this, my research is completely different to what I expected it to say. I expected people to spend double the amount of time getting ready to what they normally do, to have spent money on their preparations and say they prepared in such a way to meet people and get their photo taken. Instead, the opposites of all these happened. If spectators answered the question about who they dressed up for, they said 'Myself!' which is great and great comment on the independence of women and such but I question whether it is for themselves or if that's just what they like to think. That's probably just the cynic in me.

I started writing this week and I have a little more clarity on what I am going to write in my discussion. I have comments and evidence of 'Peacocking' at Fashion Week and spectators wanting to prepare what the look like to network and make good first impressions but I want to explore how spectators making these decisions impacts the event itself. It's almost like there are 2 different shows going on at the same time; what's going on inside and what people are wearing outside. I think that effects the event by attracting more and more attention to it. There are so many reasons to go to fashion week other than what's inside Somerset House or the Grand Palais; there are people to meet and take pictures of outside that will help careers and that's a whole separate event. So, how does what's going on outside affect what's going on inside and vice versa?